https://www.youtube.com/watch?v=N0VpEZ5tguo
Guy made a game where love is hell and all the enemies are hearts. I learned about itch.io, which is a free platform kind of like steam.
Here are his takeaways from his soft launch
1. Try weird stuff: he made a founder's edition
2. Always ask to get featured: he tweeted to itch and they featured him
3. Always enable tips: people can add extra money when buying the game
4. audience is super important: getting featured on itch.io actually drew in a lot more people than his 40k youtube subscriber base
5. don't take 4 years: he was scared, limit the amount of time you put into something
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